Today, to remain attractive and improve the consumer experience, sound marketing is emerging as an innovative and effective solution. Neglected for too long, sound is now becoming a strategic element in building the customer experience.
A sensory tool at the heart of the consumer experience
When we talk about the in-store experience, we often think of everything that relates to the visual aspect, including the layout, the colors, the lighting, and even the decoration. This is certainly part of the customer journey, but sound marketing , or the art of using music to create an atmosphere, also proves to be a powerful lever of influence . And this is still too often neglected...
Sound marketing acts directly on the subconscious, altering emotions and, by extension, influencing purchasing decisions. This is part of a broader trend in sensory marketing , which focuses on activating the five senses to create a strong emotional connection between the consumer and the brand. Among these senses, hearing is one of the most impactful , as it operates continuously, without requiring conscious attention.
Why sound marketing is gaining ground
Several factors explain this:
- Saturation of visual media (posters, screens, etc.): consumers are over-solicited visually.
- Changing customer expectations : the overall ambiance of a place matters as much as the product.
- The rise of technology : which makes it possible to broadcast a coherent musical ambiance, adapted to the place, the time or even the crowd.
A direct influence on emotions and behavior
Behind a pleasant atmosphere often lies a well-thought-out strategy. Music at the point of sale is not a matter of chance . It's not just a matter of musical taste; it's a measurable strategic lever.
Several studies conducted in the fields of psychology and marketing have demonstrated the direct impact of music on customers:
- A slow pace encourages relaxation, time spent in the store, and therefore impulse buying.
- Moderate volume improves the perception of comfort.
- A musical style consistent with the brand identity reinforces the perceived image.
A well-controlled sound environment helps create a climate of trust and well-being , and we believe this is an essential condition for encouraging visitors to stay longer... and to consume.
Ultimately, it's a virtuous circle: the more pleasant the experience, the more the average basket can increase.
Sound automation, the comfort of intelligent piloting
Another key dimension comes into play: sound automation . Thanks to current technologies, it is now possible to:
- Schedule different playlists for different days and times.
- Automatically adapt the sound ambiance to the flow of visitors.
- Remotely manage one or more stores from a single interface.
Sound automation frees teams from any technical constraints. It guarantees effortless musical coherence , while ensuring a consistently controlled atmosphere.
An all-in-one solution
This is precisely the promise that the collaboration between A.bsolument and Tshoko is based on! A collaboration that has given birth to a professional Plug & Play sound solution , designed to transform the atmosphere of any venue, effortlessly.
Discover our all-in-one solution
A designer, powerful and responsible speaker
The heart of this solution is the PRODIGE speaker, a concentration of design, performance, and ethics. Made in France from recycled materials, it embodies a strong CSR approach. But it's not just a beautiful object: it incorporates Tshoko Inside streaming technology , specially developed to meet the demands of professionals.
High-fidelity sound, acoustic balance (thanks to Focal® speakers), controlled power... every detail has been designed to enhance the space and create a coherent atmosphere .
Sound automation, reinvented for everyday life
What really makes the difference is the system's intelligence. Thanks to the integrated Tshoko platform, users can:
- Program tailor-made playlists according to schedules, atmosphere or customer types,
- Manage multiple spaces or stores from a single interface,
- Add personalized voice messages (promotions, welcome, closing, etc.),
- All this remotely, without any technical manipulation on site.
This level of sound automation not only saves time, but above all ensures constant sound consistency , regardless of the time of day or the number of people in the place.
A modular and scalable approach
Unlike a classic professional sound system , which is often rigid or complex to maintain, the PRODIGE Pro l Tshoko Inside solution is designed to last. The speaker is fully repairable and upgradeable .
Sound as a new lever
Ultimately, sound marketing is no longer just a mood-enhancing accessory. It has become a true strategic tool , capable of influencing purchasing behavior, strengthening brand identity, and improving the customer experience.
Thanks to technological advances, professional sound systems are now accessible, intelligent, centralized and, above all, designed to adapt to the requirements of modern businesses. They allow for smooth and effortless sound automation , while ensuring musical consistency across one or more points of sale.
By combining acoustic expertise and digital innovation, the PRODIGE Pro l Tshoko Inside solution stands out as a concrete response to today's challenges.
Discover how the PRODIGE Pro l Tshoko Inside system can transform your space
